CHALLENGE

New to the health and wellness industry, Trisha was looking for a brand identity that reflected her own experiences that guided her towards a practice in massage therapy while connecting to her potential clients’ own stories and experiences with health and wellness.

SOLUTION

After consulting with Trisha and listening to the story of how the company name had come to life, the brand identity began to take form. Her goal was to have an identity that was light and welcoming, and brought feelings of inspiration, healing, and growth. 

The primary logo mark encases the brand name within a rectangular shape. The rectangular logo mark represents a window overlooking a field. A butterfly was also incorporated into the mark to further represent lightness and growth.This visual ties back to the brand name and brings feelings of lightness and inspiration. A hand along the bottom of the mark represents healing, which is the foundation of Trisha’s business.

The typography breaks out of this shape, representing the growth and open mindedness of the business. Script typography was chosen to blend with the organic lines found within the illustrative style of the brand, whereas the secondary font chosen grounds the brand name and gives the mark contrast.

The colour palette of cooler tones was chosen to bring a sense of calm and healing to the brand. A warm grey was also incorporated as a neutral to add warmth to the brand.