CHALLENGE

Dental Wellness Centre was looking for a fresh, family-friendly identity that integrated into the look and feel of their physical space. The identity also needed to translate well across various mediums including a customized website.

SOLUTION

An organic singular line drawing incorporating a tooth combined with the cool colour palette is what gives this brand its playful and light look and feel. This single line illustration additionally represents floss, and has been used as a consistent element integrated across both the website and print applications of the brand.

The cool colour palette was inspired by the business’s physical space. In addition to the light and playful teal, a slate blue-grey was added to the palette to bring a sense of maturity and confidence to the brand.

To further this sense of clarity and trust, clean, simple typography was chosen to contrast the organic and playful element of the brand.